OnePharma CLM Benefits
- 1.Impact your communication.
- Increase interaction
- Dialogue vs Monologue
- Feedback vs the Silence
- Customer-centered / shared device
- Visual – explaining. Expanding comfort zone
- Increase message understanding and message retention
- Presenter benefits
- Emphasize "claims" but have your proofs at hand if needed. All data on-board.
- Very easy to learn and use. Starts instantly (no waiting time)
- Engaging – shared device. Cool – image building
- 2. Easy-to-use tools to profile your customers
- Deliver your messages accordingly
- 3. Advanced Analytics
- Help understand Customer objections or (unmeet) needs and adapt your communication.
- 4. Uniformity and coherence
- Communicate the messages across the field force.
- 5. Dynamic alignment
- Re-alignment of the message to the right customer
- 6. Cost reduction & Environment friendly
- less printed aids, logistics, redistribution, etc.
- 7. A single tool allow you to Sales REP everyday tasks
- Segmentation & Targeting – One-to-One Marketing (1 Customer = 1 Message)
- Sales Effectiveness – Pre & Post Call
- Marketing Automation - Close Loop Marketing
OnePharma Closed-Loop Marketing is not that different from the Telemetry done in the Formula 1. The Sales Reps are the drivers directed by the Marketing Manager who uses all the data gathered and feedback collected in a constructive and interactive way. A giant step towards an effective communication process"
OnePharma CLM is a "highly precise tool", increasing the promotional efficiency along the discovery of all the infinite potential. At Jaba Recordati we started a pilot team and after one year we did not hesitate to expand to the whole sales and marketing team"
I got a personalized presentation as well as an interactive two way conversation about the therapeutic benefits, recent studies and clinical cases showing the advantages for my patients"